Healthcare Case Study
With recent reputational challenges, a Healthcare Industry Firm needed to benchmark and monitor corporate brand health and risk in order to strategically manage reputation across multiple brands.
Financial Services Case Study
The board of directors of a leading financial services firm recognized importance of brand reputation and had minimal information from their difficult-to-reach target market of top executives.
Campaign Optimization Case Study
A financial services firm needed to optimize their media campaign -- identifying what sites, stories & ads were best performing in order to model future plans.
Asset Management Firm Case Study
An asset management firm wanted to monitor the success of a newly created ad campaign with multi-faced goals to target retail buyers and corporate sales channels.
TV Ad Case Study
A Fortune 50 company desired to evaluate a new television ad campaign through industry standard ad testing metrics and highly credibility evaluations to ensure a successful campaign.
Email Subject Lines Case Study
A Fortune 50 computer manufacturer’s marketing group aimed to ensure their potential B2B customers would open their marketing emails.
CEO Communication Case Study
In preparing for a series of high-profile interviews with the media, a Fortune 100 CEO wanted to identify the most effective way to communicate, while maintaining professional credibility for himself and the firm.
