Cambia Information Group

Custom Research and Analytics

Cambia’s goal is to fully inform your organization to make business decisions. Very often primary market research is required, but we can also leverage other data sources and predictive analytics to further empower you. The decisions we help global organizations make range from more simple decisions to go left or right at a certain juncture to extremely sophisticated models. Regardless of the size of the decision, our purpose is to provide answers and guidance rather than lifeless data. We believe by supporting your efforts to strengthen your brand today, we are helping you build the momentum for continued future success.

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Partnerships

Arming your clients with data-driven insights to guide and improve their initiatives increases your value as a strategic partner and vendor. We can provide this value by extending your capabilities and offering world-class, global research services which saves you the risk, expense, and complexity of adding a full back office to your organization. Now, you can offer this expertise and experience without adding an entire research department. Cambia offers our channel partners access to high-quality resources, including a team of research experts, proven technology, and global regulatory compliance. We have the ability to represent your organization through white-labeling our products, tools and consultative services, or by offering objective, third-party expertise, if that is what your organization prefers. Learn More

Here are just a few examples of how we combine the science of research with insights to successfully deliver results for our clients.

Media Influencers Case Study

CEO of a Media and Retail enterprise encountered a reputational crisis. Stock value of the company dropped, partners abandoned contracts, and market demand plummeted. Negative media was constantly pushing the narrative. ...
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Advertising Impact Case Study

An asset management firm sought to develop a system to quantify the impact of their advertising campaigns with multi-faceted goals to target retail buyers and corporate sales channels. ...
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CEO Communication Optimization Case Study

In preparing for a series of high-profile interviews with the media, a Fortune 100 CEO wanted to identify the most effective way to communicate, while maintaining professional credibility as an individual and for the firm. ...
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Customer Segmentation and Personification Case Study

New home builders face a challenge in that only around 10% of all homes sold are new construction homes. Targeted marketing and message resonation is key to understanding this consumer as they undertake their home shopping journey. Research, data base analysis, and advanced analytics paved the way, identifying key personas allowing the client to boost the ROI of marketing efforts and b...
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Insights That Drive Change

Custom Research and Analytics

Services We Provide

Strategic Brand Assessment and Monitoring

Prescriptive Analytics for Business Forecasting, Marketing and Improved Profitability

Communication Testing to Optimize Stakeholder Messaging

White Labeled, Back-Office Research and Analytics

Partnerships

Research in Action: Client Success Stories

Media Influencers Case Study

Advertising Impact Case Study

CEO Communication Optimization Case Study

Customer Segmentation and Personification Case Study

Insights That Drive Change

Custom Research and Analytics

Services We Provide

Strategic Brand Assessment and Monitoring

Prescriptive Analytics for Business Forecasting, Marketing and Improved Profitability

Communication Testing to Optimize Stakeholder Messaging

White Labeled, Back-Office Research and Analytics

Partnerships

Research in Action: Client Success Stories

Media Influencers Case Study

Advertising Impact Case Study

CEO Communication Optimization Case Study

Customer Segmentation and Personification Case Study

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