PIVOTALTesting™

Our communications testing platform utilizes both qualitative and quantitative techniques to gauge response to proposed communications and prescribe potential improvements. Since clients and other stakeholders experience brands through many forms of communications, beyond simply paid advertising, we’ve designed the platform to be extremely flexible.

Leveraging a unique platform, pivotalTesting allows us to deliver feedback on initiatives that is dynamic and immediately actionable; everything our clients need to ensure effective communications.

  • Fast Results: Typical results are available within days
  • Customizable: Tailored metrics for each communication initiative
  • Availability of norms / indices
  • Proprietary technology to ensure safe testing of proprietary online video
  • Global capability (language, privacy laws, etc.)
  • Efficient and cost effective

UNIQUE MEASUREMENT
CONSTRUCT

Determines if communication efforts are impactful, unique, believable and memorable

ANALYSIS AND
REPORTING

Results delivered via an online
dashboard for easy, real-time access;
in-depth custom analysis and reporting

ACTIONABLE
INSIGHTS

Answers both the WHICH and
the WHY questions

Tests All Types of Communications


  • Messaging
  • Advertising
  • Videos
  • Websites
  • Speeches
  • Press releases
  • Investor / Shareholder letters
  • Logos
  • Other forms of communication