pivotalROI™

PivotalROI aligns with a company’s goals and provides strategic guidance in the decision-making process

  • Optimizing profits generated from overall marketing investments
  • Measuring the combined value of integrated campaigns relative to individual campaigns
  • Comparing marketing campaign effectiveness more accurately
  • Understanding how investments in retention marketing compare to customer acquisition marketing
  • Setting investment limits per customer or prospect
  • Segmenting customers for CRM investment
  • Developing strategies based upon Consumer Life Value and the customer lifecycle

Simultaneously achieve both risk reduction and opportunity realization with PivotalROI

  • Generate financial value with each dollar of investment saved in proactive avoidance
  • Optimize expenditures to deliver the highest return of desired economic outcomes