PivotalInteractor is a powerful tool to monitor and manage overall brand health and targeted communications initiatives. Pivotal Interactor dashboards can integrate passively collected data, such as social media monitoring, along with survey results and other market information, helping our client identify cause and effect.
Modeling the integrated data sources yields critical insights to optimize communications.
- Real-time feedback on communications and brand health metrics
- Fully-customized metrics maximize the ability to assess the impact of communications
- Assimilates all data streams of interest, from online behavior to perceptual information from surveys
- Integration of multiple data sources enables optimization and ROI modeling not possible within single-source data streams
- Ensures methods for measuring awareness, engagement, and influence are linked to campaign outcomes and business KPIs
- Predictive analytics and online simulation capabilities