pivotal360°™

Pivotal360º is a strategic measurement tool, specifically designed to monitor and manage key stakeholder relationships. It allows our clients to compare and contrast their brand health with consistent benchmarks across key stakeholder groups, providing a strategic view of both brand and reputation. Thanks to ongoing monitoring against competitors, our clients quickly identify risk and opportunities.

Three Key Components Quantify a Firm’s Brand Health

PERCEPTIONS

A cognitive measure of stakeholder perceptions

BEHAVIORS

The business outcomes
that result from stakeholder perceptions

ENGAGEMENT

The affinity that stakeholders have for a brand beyond the specific products or services offered

The Innovative pivotal360° Design Provides

Relevant Metrics

Easy-to-interpret brand metrics tied to your business strategy

Data-Driven Decisions

Executive-level information to promote data-driven decisions

Stakeholder Outreach

Outreach-focused process to enhance relationships while obtaining information from key stakeholders